Founder PositioningJune 12, 2026 · 5 min read
I never planned to become an AI consultant.
My career started in creative media, photography, video production and marketing long before artificial intelligence became part of everyday business conversations.
Over the years I worked across motorsport, recruitment marketing, digital campaigns and content creation, constantly adapting to new technologies and changing industries.
When generative AI emerged, I saw more than a new tool.
I saw a transformation.
What began as curiosity quickly evolved into partnerships with AI platforms, creator programs, community building initiatives and commercial campaigns.
Today I work with founders, startups and technology companies to help transform awareness into adoption through content, community and creator ecosystems.
The Origin
AI Growth Alchemy™ was born from that journey.
Not from a business plan.
But from a decade and a half of learning how to help ideas find their audience.